1. GCS signs clients with brand potential that have the ability to generate buzz
2. GCS’s ACTION division and IDEA FACTORY strategizes and executes a marketing plan tailored to each client
3. GCS works to get products and clients placed in the hands of media and high profile people in the entertainment industry
4. GCS or client publicist takes all action items and product feedback, ultimately pushing to press. (i.e. weeklies and long lead magazines)
5. GCS works to provide press and event opportunities allowing each client to boost revenue.
